Authored the brand guide that turned a fast-growing security company's mission into a usable system: how it looks, how it sounds, and how every ambassador represents it.
AppOmni had a mission and no shared way to express it. I built the brand guide that fixed that: core values and brand personality up front, then the working standards behind every asset, including voice and tone, typography, color, graphic elements, and co-branding rules. The result is a reference that lets anyone at the company or external vendors produce materials that look and sound like AppOmni, without guessing.
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