Identity work across security, AI governance, and construction. Simple, legible, and made to hold up small.
BlueLake tests the things attackers actually go after. Systems and people, from one platform, with findings a customer can put in front of an auditor.
That promise only holds if everything produced behaves the same way. A report, aslide, a landing page and a conference banner should all read as though thesame company made them, because the same company did.

Automated pentest and security provider.

The mark: Stacked horizontal bars, read as depth soundings across a lake. Widest at the centre, thinning to nothing at both ends.
The wordmark: BlueLake set as one word with two capitals. Never Blue Lake, never BLUELAKE, never Bluelake.
The descriptor: INFOSEC, letterspaced, locked to the wordmark. It is part of the logo, not a tagline to be swapped.


Official city logo.

AI Security and Governance.

Think tank for AI and security experts.

Cybersecurity MSP.

Construction service and consulting.